As a conference organizer, you want to add value by offering your delegates the chance to maximize their networking and business opportunities at your event and you want to build an engaged community.
Informal networking is fine, but on its own, it’s not enough. A partnering program can help ensure a good return on time and investment. It maximizes conference delegates’ potential to find the right matches that can move their plans forward. That could be a client, investor, strategic alliance, or mentor, and maybe all four!
A partnering program offers a dedicated time during the conference where participants can engage in multiple 20-minute one-to-one conversations with key contacts. Delegates can pre-book meetings using an online platform and arrive at the conference with the confidence that they will be meeting the most important contacts that can make a difference to their business.
I recall an event where the V.P. Business Development of Global Operations for a major multinational company signed up for a Partnering Program I was organizing. He booked a meeting with everyone in the program! I was so impressed with his enthusiasm. It was not difficult to see why he had achieved professional success.
Delegates who find excellent contacts that lead to new opportunities and increased revenue become conference organizers’ best promoters. A partnering program can be a major attraction tool to build conference registration and loyalty for your future conferences.
MERDOCK 